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Brokenwood Wines
18 December 2022 | Brokenwood Wines

Why Joining a Brokenwood Wine Club is the Best New Year’s Resolution


The countdown is officially on. New Year’s Eve is fast approaching, and you might be starting to think about resolutions. We know it’s a bit of a taboo topic; many of us conveniently forget about our resolutions when the buzz of holiday fever wears off.

Luckily, we have a resolution that you’re guaranteed to stick to for the entire year. Yes, you guessed it - we’re talking about joining a Brokenwood wine club!

If you’ve toyed with the idea of joining a wine club before, or if you’ve asked yourself ‘Are wine clubs worth it?’ then this is the guide for you. Here’s why joining one of our three fabulous wine clubs is the best New Year’s resolution you can make.

New Year, New Wines, New You

New Year’s resolutions are all about rejuvenation. They’re a chance to turn the page and start afresh on something exciting, something you’ve been wanting to commit to for ages but never quite got around to. The secret to fully committing to a New Year’s resolution is to make it something you actively want to do. Case and point: joining a wine club.

Start 2023 off on the right sip with a range of exciting new vintages and flavour profiles to broaden your palate. Wine clubs are the perfect way to discover new wines and gain an insight into the different notes you prefer. This knowledge makes it easier to know what to look for in a wine, so that next time you’re browsing for a crisp summer white, you can explore a variety of wines outside of your usual bottle. Semillons, Sauvignon Blancs, Semillon Sauvignon Blancs, Chardonnays - the possibilities are endless!

How Do Wine Clubs Work?

Wine clubs aren’t wine subscriptions. While we of course send boxes of delicious wine straight to your door, a Brokenwood wine club involves so much more than that. They’re experiences, communities, events, insights and discounts all rolled into one fabulous year-long package.

If you’re wondering how to join a wine club, you’ve come to the right place.

  • Choose your club: Take a look at our three wine club offerings and select which will suit you
  • Sign up online: With no joining fees, a streamlined sign up process and instant access to the wines of your choice, joining a wine club has never been easier. Sign up here.
  • Enjoy the benefits: The fun part! Gain first access to exclusive drops, free delivery, great discounts, private event invites, VIP tastings and more.

Simply select the wines you’d like delivered upon sign up at each delivery point throughout the year (delivery times vary between clubs). Then sit back, relax, and await your wine deliveries and exclusive invites! 

How Much is a Wine Club Membership?

At Brokenwood, we value our guests more than anything, which is why we’ve ensured that you get the value you deserve in our wine clubs

There’s absolutely nothing paid up front; no joining fees, no membership fees, and no hidden admin costs. You’ll only be charged for the wines you purchase, and all pack prices are reflective of the club’s discounts.

Payment will be processed in the months listed on your club’s sign up page.


Don’t Miss Out on Exclusive Events

While anytime is a great time to join a Brokenwood wine club, now is perhaps the most ideal time to do so. 

Each wine club offers invites to exclusive events both at our Cellar Door and at top restaurants in Sydney and around Australia. These events are spaced throughout the year, so now is the perfect time to lock in your membership and gain access to every event on offer!

Which wine club you join will dictate which events you’re invited to, but rest assured, they’re all fabulous. Have a ball at our ‘Get Your Hands Dirty’ lunch with Cru Club, or mingle with some of our original winemaking legends at the iconic Graveyard Lunch with Single Vineyard Club (to name a couple).

Enjoy Tasty Discounts From Home

What’s a wine club without some tasty discounts? We want to ensure you stick to your New Year’s resolution for the whole year, which is why we’ve included fabulous offers in each of our wine clubs. Who knows, they might even incentivise you to renew your membership for more resolutions in years to come.

  • Cru Club members enjoy a 12.5% discount on a minimum of two dozen varietal wines per year.
  • Single Vineyard members receive a 17.5% discount on a minimum of three dozen single vineyard wines per year.
  • Corporate Club members gain up to 35% off mixed packs for a minimum of two dozen mixed wines per quarter.


You Know You’ll Stick to It

We all know the one problem with New Year’s resolutions is that no one ever sticks them out. Well, unless your resolution is to indulge your passion for wine, of course!

Joining a Brokenwood wine club is one sure fire way to make a New Year’s resolution and stick to it. By signing up to your club of choice, you’re committing to enriching your palate, deepening your knowledge of wine and making new friends at our Cellar Door events.

We’ll do the work for you - all you have to do is sign up online. Now that’s our kind of New Year’s resolution!

Join a Brokenwood Wine Club Now

Ready to kick off your New Year’s resolution? Visit our Wine Club page to sign up to a Brokenwood wine club today.

Here’s to a fabulous 2024 of great wine, good friends and lots of Hunter Valley fun!


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