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Geoff Krieger

Geoff Krieger, CEO and part-owner of Brokenwood Wines, joined the company as their first General Manager in 2004. With over 40 years of experience in the wine industry, Geoff oversees all facets of production, marketing, cellar door and domestic sales and is actively involved in building export distribution and sales globally. He is also a driving force behind the development of the new Brokenwood Wines Cellar Door, The Wood Restaurant, Cru Bar + Pantry, and Terrace Wine Bar at the company’s Hunter Valley winery estate.

His interest in wine began as a student while studying business at the University of Technology Sydney when he secured a part-time job in a retail liquor store. Since then, Geoff has held a number of positions in the liquor industry, starting as a sales representative for the Hill Wine Group and working his way up to the position of General Manager and as a Board member for the National Independent Liquor Wholesalers Association. During his career, Geoff has helped build global brands such as McGuigan Wines, Champagne Lanson and Louis Jadot Burgundy.

Geoff serves on the Boards of the New South Wales Wine Industry Association and the Hunter Valley Alliance. He is a past President of the Hunter Valley Wine and Tourism Association. He is also a member of Wine Communicators Australia (WCA).